Discovery
We meet in person & discuss your business from start to finish. We want to understand what you do as well as you do.
Once we've discussed you brand we look at your space & discuss how to capture photos & videos that best capture what you do best.
Creative Intake
We've created an easy-to-use form that gives you the opportunity to tell us how you want things to look. This a chance to share your likes & dislikes before we start thinking about your site.
Sitemap & Wireframe
A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the framework of a website. It focusses on user experience & site flow without distracting design elements, animations & interactions.
Content Creation
This is the fun part! We work on site to create dynamic, vibrant photography & video that capture your story & brighten your brand. Sweet.
Design & Build
With a working wireframe & beautiful visuals, we now build out your website. This means specific colours, fonts, photos & the stand-out design elements that will make you unique.
Revise & Test
A beautiful website is only effective if it's fast & reliable. We test your site across all devices to make sure it's running smoothly for your visitors. Every time.
We are passionate about creative website design for driven small-businesses & solopreneurs. We hold ourselves to the highest standards, just like you. Our working method is professional, responsive & transparent.
We take pride in designing & building bespoke websites that stand out & proudly share your brand story. Welcome to Lumen Design - the only vertically-integrated nano-agency dedicated exclusively to supporting super-hero small business owners.
#longlivesmallbusiness
Professional & Responsive.
All our website design projects are fully responsive which means more than just breakpoints. We design your mobile site from the ground up to ensure maximum user flow & functionality. Every time.
Our Websites Perform.
We want your small-business website design to look great. But we also want it to work. Which means your visitors always experience a website that is quick-loading, interactive & accessible.
Page speed is a critical factor in search engine optimization (SEO) & user experience. The stats don't lie - 40% of visitors will leave a website if it takes longer than 3 seconds to load. We make sure your website looks & works great so you can focus on what matters the most.
Site Speed +
Site speed is a vital part of website design, especially for small-businesses that often have to compete for attention & pixels.
If you plan to run digital ad campaigns, like Google Ads, site performance is doubly important. The faster your site, the more Google likes you. The more Google likes you, the less you pay to get people to your website.
Accessibility +
Google places a high value on website accessibility. Everyone exploring the internet is different & design must accommodate these differences - blindness & colour blindness are two areas we tackle using appropriate contrast levels and alt tags for screen readers. We actively work to ensure that every visitor has an easy to use and effective website experience.
Best Practices +
Best practices is less about absolute page performance & more about simply doing things right to ensure potential customers & clients have a great experience. This includes everything from avoiding 3rd-party cookies to ensuring images have correct aspect ratios & sufficient resolution (but not too much) across all breakpoints.
SEO +
Most people don't realize that website page performance directly impacts SEO. It's not just about search terms & keywords. Google actively rewards websites that have high page speed metrics with improved SEO & organic search visibility. Additionally, you have the no brainers like site indexability, meta descriptions & crawlable links. We cover all of this for you so you can rest easy & get on with business.
How We Design
Website Magic
Great websites have a LOT of moving parts. We know how to put these parts together to balance look/feel with functionality & performance.
Here's how we make it happen: